Tea that cools you down! - packaging design by Deng Xiongbo
茶讓你冷靜下來！（消消火涼茶）

設計者： Deng Xiongbo

        In China, when people eat too much fired food or hotpot, it’s very possible for them to get sores and pain in mouth, tongue and throat. This symptom is called “get inflamed”. In Chinese, “get inflamed” literally looks almost the same as “on fire”, and can indeed be understood as that the flame is burning. However, it does not indicate the flame that we can actually see, but a Chinese expression for describing physical discomfort. When Chinese people have such discomfort or intend to prevent this physical illness, they will choose to drink herbal tea. Based on the literal meaning of the product name, we adopt a straightforward way to design the fire extinguisher look of the product. The design will enable consumers to realize the strong effectiveness of the product in a shorter time because its appearance has explained everything. Additionally, in the context of Chinese culture, this creative idea is bound to be instantly understood at the first glance of every Chinese.

        在中國，當人們吃太多的油炸食品或火鍋的時候，很可能會患口腔潰瘍，或者舌頭和喉嚨里感到疼痛。這個癥狀叫做“上火”。在中文中，“上火”字面上看起來幾乎與“著火”一樣，實際上可以理解為火焰正在燃燒。然而，這并不表示我們實際可以看到的火焰，而是中國人描述身體不適的表達方式。當中國人有這樣的不適或者打算預防這種身體疾病時，他們會選擇喝涼茶。根據產品名稱的字面意思，我們采用直接的方式來設計產品即用滅火器作為外觀。這種設計將使消費者能夠在更短的時間內實現產品的強大功效，因為它的外觀說明了一切。此外，在中國文化的背景下，這種創造性的想法一定會在每一個中國人的一瞥中立即得到理解。

Food of Imagination #packaging #design by SOLL

食物的幻想＃包裝#

設計者：SOLL

        Food of Imagination is a Moscow cafe with products for takeaway. Every food item here is an alternation of healthy and dainty ingredients. Literally. 
食物的幻想是一個莫斯科咖啡廳外賣產品。這里的每一件食物都是健康而美味的。就像字面上一樣。

        This format aims at attracting young and active audience that is open to healthful lifestyle. These people, regardless of their age, already have some achievements and strive to keep up with their social status. For example, through looking good. 

        這種形式旨在吸引那些擁有的開放式健康的青春且朝氣的客人。這些人，不分年齡，已經有了一定的成就，并努力保持自己的社會地位。