posted by Linda Casey -- Packaging Digest, 5/31/2011 12:03:19 PM張貼由琳達凱西 - 包裝月刊，2011年5月31日 下午12點03分19秒
In this era of sustainability, some food and beverage manufacturers are bucking the trend.在這個可持續(xù)發(fā)展的時代，一些食品和飲料制造商逆流而行。 Their products are sold in multi-functional packages that are bulkier and have the potential to create more solid waste.其產(chǎn)品主要銷往多功能封裝的體積更大，并有可能創(chuàng)造更多的固體廢物。 The items are attracting special scrutiny in the health and wellness categories, which are often affiliated with green thinking.該項目吸引的健康和保健類，其中往往與綠色思維下屬特別審查。
"I would love the perfect option for packaging, but that perfect sustainable plastic isn't out there yet," said Sheryl Kesey Thompson, marketing director and co-owner of Springfield Creamery, Beaverton, Ore., makers of Nancy's cultured dairy and soy products. “我喜歡完美的選擇，包裝，但完美的可持續(xù)塑料沒有在那里呢，”湯普森說：Sheryl Kesey，營銷總監(jiān)和斯普林菲爾德克里默里，比弗頓，俄勒岡州，南希的培養(yǎng)乳制品和豆制品制造商共同擁有者產(chǎn)品。
Earlier this year, the company introduced cottage cheese with a separate, on-top container of whole fruit.今年早些時候，該公司推出了一個單獨的，就頂了整個水果集裝箱奶酪。 While the top and bottom cups used to hold the components are completely recyclable, Thompson noted that the separate fruit cup serves another purpose.而頂部和底部的組件用來裝杯可完全回收利用，湯普森指出，單獨的水果杯還有另一個目的。
"When you put the fruit on top, and not in the product, you don't have to use stabilizers," Thompson said. “當(dāng)你把上面的水果，而不是在產(chǎn)品，你不必使用穩(wěn)定劑，”湯普森說。
Beverages are also showing off their more sophisticated side.飲料也顯示了他們的更復(fù)雜的一面。 Rising Beverage Co. has made a name for itself with Activate, a line of eight functional waters topped with a special cap.瑞星飲料有限公司取得了為自己與激活，由8個功能水域線路的名稱配上一個特別的上限。 When it's twisted, the cap triggers the release of a powdered mix that drops into the water to be shaken and consumed.當(dāng)它的扭曲，帽觸發(fā)粉狀組合，將要動搖和消費水滴釋放。 "A fresh dose of vitamins hid in the lid," is how the company describes the procedure. “一個隱藏在蓋子劑量維生素的新鮮”，是公司如何描述的程序。
"The packaging has to do something for the consumer, something that they're willing to pay for and to make some trade-offs," noted JoAnn Hines, an industry expert known as the Packaging Diva. “這個包裝做對消費者來說，一些他們愿意支付，并作出一些權(quán)衡的東西，指出：”約安海因斯，業(yè)內(nèi)專家稱為女神的包裝。
Though sustainability gets a lot of talk, Hines believes that more traditional concerns still top the list.雖然可持續(xù)發(fā)展得到了很多的談話，海因斯認為，較傳統(tǒng)的問題仍然居首位。
"If consumers want the convenience and accessibility that additional packaging provides, then they're going to buy the product," she said. “如果消費者想獲取的便利和提供額外的包裝，那么他們將要購買的產(chǎn)品，”她說。
這篇文章寫的是羅伯特沃斯堡和商業(yè)媒體分發(fā)彭頓
